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Cancer Schmancer
Purple Rock partners with Fran Drescher and Cancer Schmancer in the fight against cancer. 15% of your purchase of any straps can be donated to CS. Designate your donation at checkout.

Press Releases

Vogue Magazine

Vogue Magazine

Ethical choices add to the case for guilt-free shopping sprees Ethical shopping is becoming a stylish option. When you need to show a bra-strap, try replacing it with pretty crystal beaded ones made by (and supporting) Zimbabwean women who have lost their homes.
— Alexandra Shulman
    Editor

Letter from Trinny Woodall

Trinny Woodall
Thank you so much for sending me samples of your fabulous beaded bra straps. …
I particularly like the idea that through the production of these, women in Africa are being given the opportunity to work. …
If I can think of anyway of promoting your products, rest assured, I will.
In the meantime, thank you for bringing these to my attention and the best of luck with such an innovative venture.
Yours sincerely,
— Trinny Woodall
    TV Host/Fashion Author

Brits 2007: Natasha Beddingfield

Natasha Beddingfield

Natasha Beddingfield was spotted at the Brits wearing something looking suspiciously close to our beaded bra straps!

You look great Natasha!